The Stravaig Campaign marked Mutt’s introduction to the adventure bike category, expanding our offering while staying true to the brand’s inclusive, community-driven ethos. This wasn’t just about launching a new bike It was about bringing more riders into the Mutt family without alienating our core audience.

I led the creative process, from concept to final edits, crafting a brand piece that captured the raw, nomadic spirit of the Stravaig. I cast and directed a solo rider, ensuring the visuals felt both cinematic and authentic, and oversaw post-production to maintain a gritty, adventurous tone that fit seamlessly within Mutt’s world.